
Official partner
ACTIONS DEFINE YOU, NOT TALK.
Empowering people across the country to cultivate an Unafraid Mindset
Exclusive: code UNAFRAID saves 10%- 3,700+ five-star reviews
- Made in Reno, NV
- 25-year shelf life


Eddie Penney Approved
3-2-1 Basics Kit
Code applies automatically with this button. Can’t be combined with other coupons or ID.me orders.

One Philosophy
Be “Unafraid” in everything you do.
Eddie Penney is a former Navy SEAL and knows first hand about the importance of a strong body and mind.
From life and death situations as a special operator to the battlefield of parenthood, Eddie needs to be in peak physical and mental condition at all times. It's this mantra that has lead him to start the company UNAFRAID and write his best selling book.
Designed out of shared values
When it matters, your body and mind can’t fail.
Top-shelf, delicious nutrition: a new, essential ingredient in life’s toolkit, so you can protect what you love.
Eddie’s pantry
Stock up
Good to know
Questions
Does the code stack with other discounts?
No. Code UNAFRAID can’t be combined with other coupons or ID.me orders.
How fast does it ship?
Most orders ship in 4-6 weeks from Reno, NV. Free shipping on orders $149+ to the contiguous US.
How long does it last?
Our #10 cans are shelf-stable for up to 25 years. Just add water.
Military or first responder?
Verify once with ID.me for 15% off. It can’t be combined with partner codes.

Ready when you are.
Use code UNAFRAID at checkout, or shop with the button and it’s applied for you.









