Our story

Food should free you. Not fail you.

Delicious food powered by essential nutrients, made from scratch in Reno, Nevada.

Our mission

Real food. Real nutrition. For real life.

The old food system is failing us: ultra-processed, nutrient-deficient and addictive by design. We make the opposite. Chef-crafted food with no artificial colors, flavors, sweeteners or preservatives, made in small batches and fortified with the essential nutrients your mind and body need, for every day, every adventure and every emergency.

  • 100,000 sq ft kitchen in Reno, NV
  • 40 essential nutrients
  • 95%+ Non-UPF verified
  • 25 yrs shelf life on #10 cans

Made start to finish in Reno

One roof. Every batch.

Our offices, test kitchens, ovens, freeze-dryers, packing and shipping all live in one 100,000 sq ft facility in the foothills of the Sierra Nevada. That’s how we keep every batch consistent.

  • FDA-inspected facility
  • NSF audited
  • In-house R&D + test kitchen
  • Freeze-dried on site
WISEcode Non-UPF verified

Our commitment

Real food.
Not ultra-processed.

Nearly everything we make is verified non-ultra-processed by WISEcode, and we’re reformulating the rest.

95%+of what we make
is Non-UPF verified

Reformulating the rest →

Veteran-owned & operated

“Nothing prepares you for what’s to come like proper nutrition.”

Eric Christianson · CEO

Meet our CEO

As seen on

Not sure where to start?

Taste before you stock up

The Vitamin Basics Sampler: milk, eggs and butter in trial pouches for $24.99. Rated 4.7 from 356 reviews.

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Vitamin Basics Sampler