Instant vitamin potato: comfort food that keeps for years

Potatoes carry a lot of family dinners. Mashed, in soup, thickening a stew, they show up everywhere. But fresh ones are heavy, they sprout on you when your back is turned, and every one of them needs peeling, boiling, and mashing before it does you any good.

There's another way to keep a potato on the shelf. One that's ready in the time it takes to boil water, and one that gives your family real nutrition instead of just starch.

That's what we built. Instant Vitamin Potato takes the plain potato, fortifies it, and packs it so it lasts up to 25 years. It cooks fast and works in most anything you'd use a fresh potato for.

More than a starchy side

Ordinary instant mash is empty calories. We made ours do more. Each serving is about one large potato, and it carries 38 essential nutrients.

That's 6g of fiber and 2g of protein, plus a full run of vitamins and minerals: Vitamin D, calcium, iron, potassium, vitamins A, C, E, and K, the whole B-vitamin complex, and magnesium, zinc, and selenium. No added sugar. No artificial colors, flavors, preservatives, or sweeteners.

Two formats for two kinds of pantry

Some nights you're getting dinner on the table. Some plans run a decade out. Instant Vitamin Potato comes two ways.

• The #10 can holds 30 servings and keeps for 25 years. That's the one for long-term storage.
• The resealable pouch also holds 30 servings and keeps for 15 years. That's the one for the everyday kitchen shelf.

Once you open either one, use it within a year for the best flavor.

Fast to make, easy to build on

Prep is simple. Add ¼ cup of powder to ⅔ cup of water and mix well. A spoon, fork, or whisk gets you fluffy potatoes in seconds.

From there it goes a lot of directions:

• A quick, nutrient-dense side of mashed potatoes.
• More water turns it into a creamy base for potato soup.
• A gluten-free thickener for stews, gravies, and sauces.
• An ingredient in your own recipes, right where you'd use a fresh potato.

It's the topping on our hearty one-dish shepherd's pie and the base for our pillowy pesto potato gnocchi.

What customers tell us

Here's how a few people put it.

• Charles calls it "the new GOLD," and says, "Having nutrients that are palatable in favorite foods like potatoes is [key]! Thank you for coming up with nutrient dense, long-termed storable foods."
• Gay likes how far it goes: "This is an excellent product. You can use it on its own or add it as a thickener. You can't go wrong."
• Emily gets creative: "NOW add this to these yummy potatoes with a LOT of butter powder (also a great product) and enjoy it so much you do two meals' worth every time."

A staple worth keeping

Take another look at what sits on your pantry shelf. Instant Vitamin Potato gives you comfort-food flavor, fast prep, and nutrition most instant potatoes never touch. Keep a can back for the long haul, and cook from the pouch this week. Either way, dinner's easier and your family eats better.